First half I give to 360, second half I give to PS3. 360 did well for MS in terms of Live and Gold sales. PS3 finally picked up for Sony in like 09. In terms of last generation market share MS saw a much bigger climb in sales, while Sony saw a decline. Looking at the future PS3 positioned itself better than 360 for PS4 and Xbox One respectively. I thought PS3 had the better exclusives, but that's subjective.
All in all. I'd say a tie overall.
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