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naruball said:

Are there any examples of a company that has actually that? As in say "here, you can buy this or wait for the better version coming on the x of x". It makes zero sense from a business point of view.

Being good business doesn't mean something isn't anti-consumer. In fact, good business is often anti-consumer, because good business is about making the most money, and exploiting people is a very effective way to do that.