Mr_No on 18 August 2014
The Xbox One reveal. First, they show the console in a reveal conference amidst some nasty DRM rumors that caused a social media outburst. Then, the conference itself showed too much of stuff gamers didn't care. A week after that, they released a document to inform gamers how would the Xbox One would work with the DRM. To top it off, they revealed that the console was $499 at E3, while Mattrick said to every member of the media that if someone didn't have internet, they should stick to a Xbox 360.
