Machiavellian on 17 August 2014
You can tell the ad is not aimed at the serious football gamer. Most of those consumers already know the features, content, graphics and other stuff about the next Madden. Instead this ad is aimed totally at the casual gamer. It paints a competitive fun tongue and cheek type of atmosphere. That market doesnt really care about how pretty the graphics or things like that. They care more about having friends over and playing a game and enjoying the experience.
