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Edit because I misinterpreted the post:

I don't think the NFL deal with XB1 means anything to the casual/sports gamer community (by this I mean the people who pick up game systems strictly to play the latest version of their annual sports franchises of choice.. and yes these people exist).  I think with the discrepancy in PS4 vs XB1 users, the total number of madden units moved is going to favor the PS4.