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The problem is that the internet and social media have turned most people from normal rational nice everyday people into anonymous nasty unreasonable people. Huge corporations with little interest in the general public beyond the metrics of disposable income and how to part people from that have taken consumerism to areas nobody would have thought possible.

The advertising departments have realised that tapping into to tribal pack mentality brings about a level of loyalty which is almost cult like. We have gone from a level where we would decide to buy something new, and sit down to see which was the most powerful, had the most games we would enjoy, something for the whole family to enjoy and many other things to instead tattooing ourselves with "Brand X only."

In truth if we choose a platform, we should blame the developers of that platform for all of its faults. Instead they have got it into peoples heads that every single fault on a platform, its users and its games are the fault of the platforms rivals. If say Destiny turns out to be a bad game, the Sony camp will say it was due Microsoft trying to force parity. The Microsoft camp will say it was because Bungie got into bed with Sony. That is just the nature of the conditioning that people are experiencing.

It won't change anytime soon. A thousand thumbs up and a couple of "celebrity" endorsements to say that eating soil out of your garden is a great diet to follow and the average person on the street would suddenly be sat eating a plate full of the stuff. 2 weeks later a guy inside Mcdonalds eating a dirt burger would be getting ridiculed by a guy outside eating an high fibre, diet, vegetarian dirt sandwich.

At this rate unless people wake up, there will be gangs of people going out fighting with people over products. I hope for one that soon we can go back to enjoying our hobby of gaming and looking at every person i meet on the internet as a potential new friend instead of some hate figure because he simply chose one piece of plastic and circuit boards over the other.