an 8% ROI from stocks/bonds would be equivalent to 2.6 million sales
and obviously marketing muddies everything, but that's why I used the WD figures, to allow that space for marketing costs. Borderlands 2 costing $35 million is probably close to the mark for many games, and that would allow a $30 million or 85% margin for marketing.
I'm not saying that publishers shouldn't want to make more profits and shouldn't want games to runaway successes. That's like saying that bands shouldn't want to go platinum or that film makers shouldn't want to have sell out showings.
What I'm saying is that publisher's have expectations that are simply too high to be realistic and are therefore too quick to dismiss profitable games as failures.
Tomb Raider, for instance, based on the 4.83 million sales on by VGChartz, will have brought in approx. $130 million in revenue. Which based on $65million represents a 100% ROI.
Apparently Squeenix consider Tomb Raider to be a commercial flop. Either their marketing budget was ridiculous (and given that they appeared on stage at the MS E3 conference, assistance from MS can be assumed), or their expectations were far too high and simply unrealistic.
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