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I don't think it would make a huge difference. Sony's initial PS4 buying fanbase tends to be more hardcore and they would know what the brand is.

"Wii" itself IMO was a problem for Nintendo, not just the "U". By 2011, "Wii" had become synonmous with being an outdated trend, much like Blackberry and MySpace were top brands in 2005 but undesirable or considered passe by 2011 if not sooner.

Nintendo honestly should've launched a "Wii HD" around 2009 when the Wii brand was still relevant, with the ability to display 720p games (same fidelty otherwise) and a much improved OS with social media networking functionality for non-gamer types. 

Then in 2012 they should've just launched a new "core" console free of the Wii's baggage and stigma.