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The Fury said:
How to make a big game in 5 easy steps:

1) Announce game early to get hype
2) Make game.
3) Realise you announced the game too early so delay it, annoying people. Work on it later, while you deal with marketing the game.
4) ???
5) Profit

To be fair this game wasn't really announced early at all, I'd say the announcement was made at a pretty reasonable time compared to its planned release.