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I think they should've just ditched the Wii brand entirely. It was clear by about 2011 that it had worn out its brand appeal. People now associate the term "Wii" with basically something outdated/passe, just like if you were to say "flip phone" people would look at you like some nut who's been living in a cave since 2005. 

People look at me puzzled when I say "oh I have a new Wii" ... it's as if I'm telling them I just joined MySpace or something, it's like they want to say "don't you know there's this thing called Facebook and Instagram and Twitter now?".