Rumour: Infighting in Nintendo Management Leads to Scheming to Get Rid of Iwata

[baloofarsan]

mii-gamer said:

Devil_Survivor said:

I don't think so

I've read a study a few weeks ago (sorry I can't find it at the moment) that showed that Mobile apps are more effective  as a tool for building a powerful brand rather than a source of income.

If you read Nintendo's here

http://www.nintendo.co.jp/ir/en/library/events/140130/03.html

Nintendo is looking at mobile to build their brand rather than getting an extra source of income.

Essentially, smartphones and tablets will simply be another place where they can market their games and hardware

This is from 2012 but says something similar.

http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-marketing-is-the-key-to-your-consumer/