Sony has already managed to cut the costs of PS4 hardware production

[BeElite]

walsufnir said:

BeElite said:
Would be nuts if the fuckers were crazy nuff to cut price this year, PS4 could maul the comp to 90% market share.

But by this they'd be losing money/profit. By now there is no need to cut the price as market share alone doesn't necessarily bring you more money or the same money you get while making profits with the same price. Therefore you have guys in your company who know about financials and don't care only about marketshare.

Would they be though, x sales per unit add whatever % buys Plus add what little loss if any on hardware and voila they can or cant.  

They already said they will aggressively persue increasing PS4 user base, it would fit what they see as a road map for the PS4.

Hilarious is that it actaully could happen, and the sales slaughter would be epic to witness.