| sales2099 said: Seems odd they invest in PC gaming at all. Not like PC gamers identify themselves under the MS banner. Ironically PS fans identify with PC more then Xbox fans do. Just seems like Halo on PC hurts the Xbox brand above all else. |
Well for one it allows them to sell more copies of their games by being on more platforms. And increases the word of mouth from more people playing games in their IPs. But also there is the recent push for Linux gaming which is a direct threat (a small one but with Windows being threatened by the shift to mobile not one they can afford to ignore) to windows home marketshare. Having more games that are exclusive to Windows is a good way of keeping Windows as the defacto PC gaming OS. Windows and assosiated apps and services are worth way more to MS than Xbox will ever be.
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