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The target audience (older girls and grown up women) slowly begin to realize that the game exists. The slow start was caused by completely failed marketing. How can you market such a game to small children, what did the Nintendo marketing guys think?

Any person of the target audience that saw the ad got immediately scared away because it is uncool to play games made for small children as a grown up women. But this game was not made for small children at all, the girls from the ad can not even understand or enjoy it.