Have Nintendo finally discovered hype?

[zippy]

vivster said:

I don't think it has much to do with Nintendo.
It's more or less the Nintendo fans that are doing extra shifts this gen to hype everything that's coming out.

Nintendo brings the content and the events but I think that was always the case. It's just that they hype is more visible now.

And Sony fans haven't been hyping the PS4 then??