Torillian on 25 July 2014
They could "copy" the treehouse thing although really Sony did that too they just need to have that front and center and then make sure that more of their developer interviews and game previews they do at their booth have gameplay video as their focus.
Far as copying Nintendo not doing a press conference, I don't think so. They just need to make sure to maintain a presence the entire E3 which I think Nintendo did very well. Doing a few competitions of big upcoming games would be a good idea to take as well.
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