Have Nintendo finally discovered hype?

[NintendoPie]

vivster said:

I don't think it has much to do with Nintendo.
It's more or less the Nintendo fans that are doing extra shifts this gen to hype everything that's coming out.

Nintendo brings the content and the events but I think that was always the case. It's just that the hype is more visible now.

Oh c'mon, give Nintendo credit for this. They've mucked up enough things this generation.