Have Nintendo finally discovered hype?

[DogRemag]

vivster said:

I don't think it has much to do with Nintendo.
It's more or less the Nintendo fans that are doing extra shifts this gen to hype everything that's coming out.

Nintendo brings the content and the events but I think that was always the case. It's just that they hype is more visible now.

As usual the same people who always buy Nintendo consoles are picking one up. Hype has nothing to do with it (it's still selling poorly anyway) so they have at least 20 million hardcore fans.