So why are people OK with ads on the 360/One dashboard?

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d21lewis said:

Smokingbum said:
Xbox fans will defend anything MS, ignore them, it is assinine to see ads all over xbox, PS and nintendo don't have any. it is just who MS is. Thye don't care about gaming never have, it was a way to get a trojan horse into the living room, luckily they showed there hand and it failed.

What's the difference?

Quite a lot considering that only appears when hovering over the "what's new" category. Press any direction on the D-pad and they'll completely disappear. 1 out of around 50 icons in the XMB are dedicated to advertisements, not 30 out of 50.

Also helps that those ads seem far more relevant to gamer's interests.