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Legend11 said:

Edit: Oops nevermind L.A. Noire is exclusive to the PS3 because Sony Computer Entertainment America is actually paying the entire development cost for the game.

source: http://www.eurogamer.net/article.php?article_id=54626


 Sony needs to do more of this.

Just like MS is heavily funding advertising of 3rd party games that come to its platform alone, thus attracting them to develope for the 360. 



Thanks to Blacksaber for the sig!