In terms of timing, they will want to go for maximum impact and that would be at a games event, probably was not ready for E3, and so they decided europe and Gamescom was the best place to do it, unfortunately people saw the "stability patch" and got mad.
I'm not too bothered about most of the things the internet are complaining about, they are minor issues when compared to stability of the console and games... of course I would like to change the UI background, and certainly put games into folders (because it's getting a bit of a pain)... but would expect those to be fixed at some point, and that minor annoyance (when apparently the average number of games owned by console owners is only 3 per user)... is not necessarily the end of the world.
Making an indie game : Dead of Day!
