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walsufnir said:
S.T.A.G.E. said:
LOL Imagine they last gen they were trying to kill of Blu Ray and now they are fully supporting it. :)


What exactly did they try?


They jumped on the HD-DVD bandwagon to try and undercut Blu Ray's progress. You know...what MS usually does. When someone ventures out and does something they attach themselves to a neighboring brand and either help them or buy them to use their products against the enemy ::Cough::Sega, Nokia, Project Natal::Cough:: Toshiba should never have sided with MS unless HD-DVD was the main format of the Xbox 360. A wasted venture. MS only used to them to distract the crowd for a moment and watch the ship fall. Of course...MS has no remorse about using them.

"Relying on Microsoft: Toshiba thought the Xbox was the right answer to the PS3/Blu-ray combo. In studio pitches it probably sounded reasonable. But Microsoft's support for HD DVD was tepid - like their support for anything non-Microsoft - and the optional Xbox HD DVD player never generated the volumes Toshiba hoped for."

HD-DVD Post Mortem

http://www.zdnet.com/blog/storage/hd-dvd-post-mortem-why-did-toshiba-fail/294

"To Sony's credit Sony's key strategic move was to bundle Blu-ray into the PS3. That cost them hundreds of millions of dollars as the price of the PS3 didn't recover costs. It also delayed their entry into the market, giving the loss-making Xbox a valuable head start."

Of course, even HDNet agrees with my sentiments. Of course, their risk was later rewarded.