How not to handle public relations.
How Square Enix should have done it. Engage community, work with fans, get this fan translated supported and released on PSN splitting profits. Everyone cheers you, you barely spent any money and make a profit.
What they did was ignore people for years and then after pissing everyone off, announce an HD version for consoles and did their own translation and after the fan one was complete they kill it.
I swear it is like this company wants to be hated with everything they do past decade.








