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Given these facts, this is a good idea.

1) 3DS version comes out first, but in a vacuum, 3DS version is far less anticipated than the Wii U version.
2) People who want the Wii U version are thus given further incentive, along with the earlier release date, to buy. This puts their name down for a discounted Wii U version a good 6 weeks before the Wii U game lands. In fact, that's the offer, you have to buy before the Wii U version launches.
3) It adds incentive for 3DS-only owners who get the game early to buy a Wii U, as they'll get one of the bundled games free along with maybe a $35/$40 copy of Smash U, aiding Wii U sales in some small way.



Monster Hunter: pissing me off since 2010.