jnemesh said:
No, I am not the one "showing my ignorance" here. Gaming has NEVER been a significant part of Microsoft's business. EVER. Show me on an earnings report, ANY YEAR, where gaming contributed significantly to their bottom line! I don't care how old the studios are, or what games they have released (hint, none of them had as much impact as either of the two examples I already gave)...they aren't a GAMES COMPANY. |
How do you describe significant. MS have had a gaming division for a long time. MS has poured billions into their gaming divisions over the course of their years as a publisher. Just because gaming does not make up a significant dent in their global revenue does not mean they have not invested into it. MS has invested into their gaming division more than most publishers. Currently they have over 20 studios and have invested this year 1 billion on just the Xbox one.
http://www.joystiq.com/2013/05/29/microsoft-investing-1-billion-into-games-on-xbox-one/
Here is a list of games MS has published since the MS DOS days. You might find that they were on the same level as most game publishers during those times as well.
http://en.wikipedia.org/wiki/List_of_video_games_published_by_Microsoft_Studios
What you are getting confused about is that since MS is such a large company gaming is not significant to their business which would be correct if not kind of one sided. What you are missing is that MS spends more money than any publisher and probably even Console maker including Sony and Nintendo since the DOS days. In other words their investment in games is on the same level as the industry.