Iow, look at the design of xb1, the clues are loud and clear, the idea was to drop a device you would use instead of picking up your tablet or phone in the living room. Web browsing, music, apps, etc. Only problem is it looks like it will never have the widespread adoption they desired, and with the new mobile first ethos they need new ideas beyond the static console design to fulfill the desired purpose and success in mobile.
Go to the App store for MS products vs android/iOS, the competition has 1000x more software available, and that translates to HUGE revenue gaps between Microsoft's mobile products and those of the competition.







