| kowenicki said: I'm staggered (who am i kidding) at the way some of you are reading all of this. I am even more amazed some of you see is as some sort of doom announcement for MS. Doom all you want... meanwhile MS spend $7bn on nokia devices and will post another huge profit for the year.... They have increased profits pretty much year on year for a while now with no sign of that letting up . As for his references to Xbox... it is very clear he seen synergy, development opportunities that cross divisions and opportunities for it to add to the brand of MS. For what they spend on Xbox as a proportion of their income and other expenditure. its likely a bargain. I actually see all of these statements as a nod to shareholders. He is reassuring them that he understands their core and that he is focussed on it but that Xbox can be a good and very useful addition to that core. |
You can't blame us for dooming the Xbox when we weren't even dooming it in the first place. Rational skepticism =/= doom. Also, we're talking about the Xbox brand, no about MS's overall profits. Whether MS makes a $100 billion profit or a $100 trillion profit hardly matters to us when this is a discussion about the Xbox brand and it is still doing mediocre and is declining. If the Xbox brand's future is as bright as you claimed it to be, why is MS so inconsistent with what they're saying about the system? MS brags about the Xbox being one of the "most-revered brands" and will "continue to innovate", but what does that even mean? What have MS done for the Xbox lately that is worth talking about, especially when they have not been innovating on the Xbox enough to be worthly called innovation. MS's statements on the Xbox that you've posted is PR in context of what has been going on on the X1 lately
