Burek said:
I really don't think it would be hard to give up that brand. XBox brand has been around for 15 years, yet has failed to garner any serious brand name recognition. Among the general population, gaming consoles' brand recognition is split between Nintendo and Playstation, with XBox coming a distant third, and only in North America. East of Greenwich, XBox brand is barely even mentioned, except within confines of a tight gaming community. Losing XBox name would not hurt Microsoft 5% in 95% of the world. |
I disagree, well at least this doesn't align with my experience. The Xbox brand is very strong in australia - in the home console sector, currently Nintendo is at a distant third (but it has picked up significantly since mario kart 8). However, the Ps and Xbox are more desirable.
I don't believe the Xbox one will flop - they need to sort out issues, but the situation is far from hopeles
