Burek on 16 July 2014
| mii-gamer said: I highly doubt that they will give up the xbox brand - well, I hope not. I am not going to give in to the doomsayers |
I really don't think it would be hard to give up that brand. XBox brand has been around for 15 years, yet has failed to garner any serious brand name recognition.
Among the general population, gaming consoles' brand recognition is split between Nintendo and Playstation, with XBox coming a distant third, and only in North America. East of Greenwich, XBox brand is barely even mentioned, except within confines of a tight gaming community. Losing XBox name would not hurt Microsoft 5% in 95% of the world.
