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Wagram said:
...and yet the software barely sells.

well, many PC gamers spend their money in MMOs, F2P games (the irony) or indie games (that market should be much much bigger on PC). Then we have games like Diablo which sell better on PC, games like Football Manager which are only on PC and sell pretty good and games like Borderlands or Skyrim which should do really good on PC. 

Games market  is just different on PC but surely not smaller.

And almost all sales on PC are digital so that we have to be lucky to even get numbers from devs.