phaedruss on 14 July 2014
I think people are missing the point here. Yes, Nintendo could be said to be the brand, but they clearly have a different family of brands around different hardware. "Wii" is definitely a brand, one they hoped to bank on with the Wii U. I think what the OP is referring to is a consistent hardware brand throughout their different iterations. It would be highly beneficial to Nintendo to come up with a brand name for their hardware and stick to it.
