UPDATE:How well will Splatoon sell and what does Sony think of it?

[RCTjunkie]

I don't think it'll sell too well assuming Nintendo doesn't promote it that much.

If they get it on McD's and Cartoon Network and the such, there's a chance it'll take off. There are lots of little girls that want strong female leads in their media, and this may be a good way to satisfy that market.