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phaedruss said:

How are amiibo like trophies? That's what I want to know.

I need to find the link, but the idea put out from someone at Nintendo was:

Say you have a Mario amiibo. A developer wants to make a game where you can give super powers to Mario based off of your amiibo data. So it checks your amiibo for data and certain feats in games to base what powers your Mario has in this new hypothetical game.

So it's like trophies in that it rewards your accomplishing of feats. The reward just happens to be used in games instead of just ego, making the concept more apealing to people like me that don't care about trophies because they're functionally useless.