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A white console could really generate some hype, which in turn could provide a good marketing push for the game.
The only drawback is its release date, in a jam-packed few weeks, with at least 3 shooter competitors. I can't help but think that, no matter how well this game does, it would have done much better with a different release date.

My prediction has always been a SO bundle, but I believe the game will be included for free, and with a decently large user base, SO2 could have makings of a blockbuster.