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Don't DVD players do at least double that in a month as in at least 2 million a month just seems to me that this format war will continue at minimum at least 3-4 more years before you can even have the HDTV saturation to maintain it then you have to start convincing people that they need it which is going to take at least another 3-4 and by that time if it took 10 years to come up with a better alternative to DVD down from 20 for VHS how long is it really expected for blu-ray to be around just speculation.