| etking said: If everything is so great and fine why does the Wii-U run so badly and does not stand a chance against PS4 sales-wise? Why does nobody want to buy the Wii-U, why does no 3rd party company want to develop any games for it? The Wii U suffered because of poor and ineffective marketing, and in some areas, the complete absence of marketing. I agree that Iwata is accountable for that. This strategy needs to change dramatically in order to save the Wii-U and Nintendo. With the right strategy, Nintendo could easily win the generation and sell more Wii-U in it's lifetime than PS4 or X1. The old Wii clearly shows that the market potential is there. Things are beginning to change in terms of marketing, but I wonder if it is too little, too late. Using the Wii as a gauge for market potential is questionable, though, since the poor marketing of the Wii U never really established properly what its target was meant to be. It doesn't seem to be all the Wii users, though. I think someone else has already made this comment - basically you're suggesting the Wii all over again. There is no guarantee that the majority of people who owned a Wii will go and buy a Wii U based on your strategy. Times move on, and so has the casual audience - to tablets and phones. To survive, companies must innovate. That involves risk - not every new venture will work out. The Wii U's marketing and release of games during its first 12 months was damaging. Now, Nintendo are having to play catch-up. |
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