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This is a big deal. First kids today are collectors of everything. So are half the adults out there and they will want all of these toys. Second this is how grandparents figure out what to get kids for Christmas, birthdays and stuff like that.

You can't see the opening that Nintendo is exploiting and how Sony and others are missing it. There aren't a hundred videos of dads singing "Let it Go" with little girls by accident. It is out there. There is a huge demo not being addressed and it is Nintendo's to grab and keep.