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kids will see the toys in the shelves and will want them.
But to play with them, you have to have the wii U.
Some of them will buy the wii U. Same as skylanders and Disney infinity.

But in a way smaller scale, because with skylanders the father had to expend 50$ more, now it is 330$.

Depending, it could not drive enough wii Us.
But with everything together: amiibo, smash, mario kart, etc, can drive more than the 3.6M that Nintendo predicted, I guess.