Puppyroach said:
Yes, of course they do, just how Sony buys studios to make them 1st party. The thing is, MS would never have bought exclusivity from Epic last gen if it wasn't for the fact that Gears fit into the style of games MS want for the platform. The same went for Mass Effect and Titanfall this gen. You seem to think that Sony has some kind of higher purpose, but they work just the same way as MS. Just look at Sony's aggressive style when entering the market in 1995, buying studios left and right to get exclusive titles to compete with Sega and Nintendo main titles. It makes good business sense, but those games will in turn also shape the style of games that work on their console. |
Gears sells thats why MS wants it. Sony referred to this at E3. They dont just invest in games that sell like Microsoft. They invest in games for the sake of games if the games are good. Gears style does not represent MS, it represents Epic Games and their Unreal style. The only reason Epic gave up the IP was because MS keeps begging them for it and even after they handed the title to People Can Fly MS was still dependent. So dependent in fact that they threw away a new IP made from scratch at MS that would represent them. They bought up all of the best talent in the industry who left Irrational Games, Sony Santa Monica and other companies and are using them to make Gears. Its not about creativity for them, nor style.
Sony buys companies, yes but they have better relationships with companies that they acquire than Microsoft. Look at Bungie the reason Bungie left was because MS would've had them on Halo duty forever. Its not about creativity or growth, its about what sells to MS. They are just bunch of suits when it comes to their thinking patterns.







