| darthdevidem01 said: @Metal rAin yes but thats not the point, SONY chose that, now they need try to get back on track towards sales like PS2 |
No doubt it was their choice, but it happened because Sony is like a chain and SCE/playstation is a ring of that chain and not the whole chain. It's all about priorities. PS3 did a tremendous job as a trojan horse for BD but its inclusion into the system raised the price of it in the way and measure we know well. (Both MS and Sony came into this industry because of their vision of consoles as media centers imho)
This was a huge factor on poor sales and loss of market share and Sony can't change it rapidly because their competitors have grown and wii is attractive to a part of consumers that never thought to buy a console.
To put themselves on track they need a good and aggressive strategy, but in the same time they can't forget their primary goal: profitability. Q3 was quite good and it was unexpected, Q4 may be positive too but they'll have to face a big loss for the ending fiscal year and it's hard to believe that they will respond to price cuts of MS immediately, they'll follow a strategy that is becoming more flexible thanks to costs reduction but their competitors will likely have a cheaper entry price and this is gonna change soon.
Sony was lucky and smart enough to win the format war fast, it was a manna for them because now they can demostrate with no efforts that PS3's price is justified and it's a great thing in terms of perception even in territories where HD formats are barely considered now, like Europe. With some good bundles, they can stay at €399 here until august/september.
The big question mark is "what MS will do for NA in spring?"
As for Japan it's interesting to note how the slim version of PSP gave new life to the system, maybe history will repeat.
