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Zod95 said:

I guess what he's trying to say is that Ubisoft Montreal is better at making games. Therefore, even if people don't know it's them behind the game, the quality they put into it will drive the sales.

Well, Rayman Origins and Rayman Legends have much better reviews than Watch Dogs or most AC-games... didn't really help them.

Perhaps the development budget and PR-budget is more important than the actual quality of these games. ;)