Nintendo badly needs another price drop (and one that also hits Japan).
$250 is a good price for the Wii U, and it will help drive sales of games released on the system. Not price cutting it at this point is limiting their software sales potential, and as such, third parties have every right to stay away from a Nintendo too stubborn to see that.
Most people still think the Wii U, for what it offers, is too expensive. Because it is.