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Even if Nintendo's disruption didn't work i'd think the price point was too high. I don't think Wii's disruption is what screwed up PS3's momentum honestly, i think the price would of nearly dissauded peoples opinions just as much.

I think they priced themselves out of their market and their brand identity. Playstation consoles up until they having been a much more affordable affair.

I mean coke is the most popular soda maker in the world, yet if they made a "High class" coke that came in bottles and cost as much as the other brands like that they just wouldn't do good buisness.

Which is why companies like coke use a new brand name for such products. They tried to fight their brand identity and push something that wasn't important to them in the PS1 and PS2 eras, the graphics.

I can't help but think they're employees would be too smart to fall for that mistake unless they went that route specifically to push Cell and Blu-Ray.

I mean, it pretty much was, in the case of designing the product of "Remember everything that made us really successful, lets do the exact opposite.!"