is Splatoon receiving more attention because its an exclusive Nintnedo shooter?

[Gintoki]

Mnementh said:

Gintoki said:
Nintendo making a new IP is interesting, they are taking the shooting genre to the opposite of what division shows, cel shading style, painting idea(so not really KILLING people), yet looks more fun than division which will probably get a lot of people disappointed like Watch_Dogs, Ubisoft hype their games a lot to make them sell, while Nintendon't.(Okay that's what caused some low sales on Wii U) but with Splatoon Nintendo prouve they can explore every genres and makes them interesting while staying in their spirit.

Cel Shading? What I saw so far didn't look like Cel Shading, could be wrong though. Do you know more?

Bad using of words, my bad o/