MDMAlliance on 14 June 2014
It's not disc-locked content. Information is actually stored inside the figure, believe it or not. That, and the fact that the figure will work for multiple games. It's not even the same thing as DLC, and I don't think most people will really be missing out on much for not getting it. Plus, DLC = digital, Amiibo = physical. That's also significant in the fact that the figure has more value than just being used for a game. Like others have said, there are people willing to get them just as figurines. You can't do that with DLC.
