When I first saw the trailer, I thought it was going to end up being underwhelming like Oblivion, so I wrote it off and never paid attention to it. Fast forward to two days ago, I started seeing the TV adverts for it with the typical critics praising the film. I looked at rottentomatoes/IMDB and was suprised at the positive reviews. Will definitely check it out now.
I think the reasons it bombed were because there was too much competition, and the novel its based on isn't that well known (in the US at least). The movies that beat Edge of Tomorrow have a more popular source material: popular book & cartoon.









