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@StarCraft:

I agree with you, but there is also the purpose for E3 of showing off software to existing customers.

So if, for the sake of argument, an existing Sony customer currently plans to buy 2 games in the next 12 months, and comes out of e3 planning on buying 5 games, then that is also a win for Sony.

New customers are obviously better than increased penetration into existing customers (giggity), as long as the former don't come at the expense of the latter.

Which, after all, is why WE all watch E3, to find out what games we're going to be drooling over the next couple of years.

I still like the point idea though, to try and get some 'objective' measure of whose E3 is most exciting.