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Soundwave said:


No serious threats? Sorry but Apple and Android represent a more serious threat to Nintendo's business than Sony or MS ever did. 

A blue ocean in the modern context would have to be something dramatically different from even the Wii, like a sex/porn console or a console aimed specifically at senior citizens or something (and even that might not be far enough). 


While it is true that Apple & Android have found success in mobile gaming, it is not true that they themselves create/control that content. Not to mention the fact that legacy is valuable, and only Nintendo (and maybe Sega) can claim any legacy value.


Angry Birds may as well not even have existed anymore.



“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.