It doesn't really make sense since they are still close to maxing out their production.
Although I hear they are supposed to bring PS4 production online in Brazil, which would boost global availability.
Maybe they can do that by next holiday season, and do a price drop / game bundle then?
I do take seriously their statement that they take marketshare more seriously than immediate profits,
so I expect such a move at least by next year. It also probably indicates more funding for exclusives.