I'm not so sure that the Blu-ray will lose... in fact, its position looks stronger and stronger every week.
BTW, y'all have heard about the Feb 18 2009 switch to digital signals for televisions, right? Cable TV is going to send out a different signal to TV's , and if you don't have something to convert the old analog signal to digital, you'll be up a creek. So, potentially millions of TV's are going to go to the junk piles of America alone as people will have to get a newer TV for their cable to work. This is another reason why high-def TV's and therefore blu-ray will rue the day; as they'll just give consumers another excuse to purchase them.